The numbers tell a stark story. Pharmaceutical companies have invested billions in omnichannel platforms, AI-driven personalization, and sophisticated customer engagement technologies. Yet when we talk with pharma executives, one of the first challenges they bring up is their inability to deliver the seamless HCP experiences they envisioned.
Here’s what keeps executives awake at night: You’ve got a brilliant strategy. Your board loves it. Your investors are excited. Your team is energized.
When Phil Ensor first tried to warn the world about the perils of the silo mentality, he did not mince his words.
Author: J.P. Martinez
The flames are mesmerizing, the noise overwhelming, and the sheer power is remarkable. These words do not come close to illustrating the brilliance of a rocket launched on its way into space. And while truly incredible, the awe-inspiring physical representation of achieving escape velocity in some ways distracts from the true accomplishment; consider what is necessary for a successful launch. All the people, all the parts, and all the conditions must line up together, in just the right way, at the right time.
Why is it that most organizational change initiatives tend to fall into one of the following categories:
- It is slow to launch
- Are recycled from previous efforts that did not achieve intended outcomes
- Never realize their full potential
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