--- title: ALULA Blog | Lifesciences description: Lifesciences | The latest insights from business and behavioral science experts with tips and tools to help leaders lead change, drive performance and achieve results. image: https://alula.clg.com/assets/img/alula-open-graph-image.jpg --- [![](https://insights.alula.clg.com/hubfs/images/logos/alula-clg-logo-1.svg)](https://alula.clg.com/) - [Home](https://alula.clg.com/) - Solutions - [Change](https://alula.clg.com/solutions/change-management) - [Leadership](https://alula.clg.com/solutions/leadership) - [Performance](https://alula.clg.com/solutions/performance) - About - [Company](https://alula.clg.com/about/company) - [Team](https://alula.clg.com/about/team) - [Insights](https://insights.alula.clg.com/blog) - [Blog](https://insights.alula.clg.com/blog) - [Resources](https://alula.clg.com/insights/resources) - [Careers](https://alula.clg.com/careers) - [Contact](https://alula.clg.com/contact) - Search - [![](https://insights.alula.clg.com/hubfs/images/logos/alula-clg-logo-white.svg)](https://alula.clg.com/) - [PH: 1.800.887.0011 (U.S. Toll-free)](tel:18008870011) - [PH: 412.269.7240](tel:4122697240) - [Directions](https://goo.gl/maps/gjzMJte7JKo) ## [Getting the Most From Your Sales Teams: Activating Behaviors That Drive Performance](https://insights.alula.clg.com/blog/getting-the-most-from-your-sales-teams-activating-behaviors-that-drive-performance) By [Kim Huggins](https://insights.alula.clg.com/blog/author/kim-huggins) posted in [Pharmaceutical Sales](https://insights.alula.clg.com/blog/topic/pharmaceutical-sales), [Lifesciences](https://insights.alula.clg.com/blog/topic/lifesciences) [0 Comments](https://insights.alula.clg.com/blog/getting-the-most-from-your-sales-teams-activating-behaviors-that-drive-performance#comments-listing) [![](https://insights.alula.clg.com/hubfs/Pharma%20sales.png)](https://insights.alula.clg.com/blog/getting-the-most-from-your-sales-teams-activating-behaviors-that-drive-performance) Sales teams are at the heart of the customer’s experience and the engine of business performance. In pharma today, sales teams operate in a landscape that’s more complex, data-rich, and customer-driven than ever before, and they’re expected to deliver personalized, consistent engagement across channels while navigating complex systems, shifting priorities, and relentless pressure. [Read More](https://insights.alula.clg.com/blog/getting-the-most-from-your-sales-teams-activating-behaviors-that-drive-performance) ## [Why Pharma's Omnichannel Investments Aren't Paying Off (And What to Do About It)](https://insights.alula.clg.com/blog/why-pharmas-omnichannel-investments-arent-paying-off-and-what-to-do-about-it) By [Kim Huggins](https://insights.alula.clg.com/blog/author/kim-huggins) posted in [Leader-Led Change](https://insights.alula.clg.com/blog/topic/leader-led-change), [Silos](https://insights.alula.clg.com/blog/topic/silos), [Lifesciences](https://insights.alula.clg.com/blog/topic/lifesciences), [Transformation](https://insights.alula.clg.com/blog/topic/transformation) [0 Comments](https://insights.alula.clg.com/blog/why-pharmas-omnichannel-investments-arent-paying-off-and-what-to-do-about-it#comments-listing) [![](https://insights.alula.clg.com/hubfs/Omnichannel%20blog.png)](https://insights.alula.clg.com/blog/why-pharmas-omnichannel-investments-arent-paying-off-and-what-to-do-about-it) The numbers tell a stark story. Pharmaceutical companies have invested billions in omnichannel platforms, AI-driven personalization, and sophisticated customer engagement technologies. Yet when we talk with pharma executives, one of the first challenges they bring up is their inability to deliver the seamless HCP experiences they envisioned. [Read More](https://insights.alula.clg.com/blog/why-pharmas-omnichannel-investments-arent-paying-off-and-what-to-do-about-it) ## [Case Study: The $500 Million Human Element](https://insights.alula.clg.com/blog/case-study-the-500-million-human-element) By [ALULA](https://insights.alula.clg.com/blog/author/alula) posted in [Behavior](https://insights.alula.clg.com/blog/topic/behavior), [Leadership](https://insights.alula.clg.com/blog/topic/leadership), [Operational Excellence](https://insights.alula.clg.com/blog/topic/operational-excellence), [Team Culture](https://insights.alula.clg.com/blog/topic/team-culture), [Culture](https://insights.alula.clg.com/blog/topic/culture), [Coaching](https://insights.alula.clg.com/blog/topic/coaching), [Case Study](https://insights.alula.clg.com/blog/topic/case-study), [Manufacturing](https://insights.alula.clg.com/blog/topic/manufacturing), [Lifesciences](https://insights.alula.clg.com/blog/topic/lifesciences), [Performance Improvement](https://insights.alula.clg.com/blog/topic/performance-improvement) [0 Comments](https://insights.alula.clg.com/blog/case-study-the-500-million-human-element#comments-listing) [![](https://insights.alula.clg.com/hubfs/Case%20Study.png)](https://insights.alula.clg.com/blog/case-study-the-500-million-human-element) ### **When Process Meets Behavior** [Read More](https://insights.alula.clg.com/blog/case-study-the-500-million-human-element) [All posts](https://insights.alula.clg.com/blog/all) ### Conversation ### Subscribe to Email Updates ### Posts by Topic - 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[lower-carbon (1)](https://insights.alula.clg.com/blog/topic/lower-carbon) - [net-zero (1)](https://insights.alula.clg.com/blog/topic/net-zero) see all ### Blog Authors - ![](https://insights.alula.clg.com/hubfs/alula-favicon.png)[ALULA](https://insights.alula.clg.com/blog/author/alula) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Cole-Brian_1-1.jpg)[Brian Cole, Ph.D.](https://insights.alula.clg.com/blog/author/brian-cole) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Crowley-Koch-Brian_2.jpg)[Brian Crowley-Koch, Ph.D.](https://insights.alula.clg.com/blog/author/brian-crowley-koch-ph-d) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Kramer-Debbie_1.jpg)[Debbie Kramer](https://insights.alula.clg.com/blog/author/debbie-kramer) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Conway-Dee_1.jpg)[Delores (Dee) Conway](https://insights.alula.clg.com/blog/author/delores-dee-conway) - ![](https://insights.alula.clg.com/hubfs/Erin.jpg)[Erin Thibault](https://insights.alula.clg.com/blog/author/erin-thibault) - ![](https://insights.alula.clg.com/hubfs/danielle-geissler.jpg)[Danielle Hochstein, Ph.D.](https://insights.alula.clg.com/blog/author/https-insights-alula-clg-com-blog-author-danielle-geissler-ph-d) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Dale-John_1.jpg)[John Dale](https://insights.alula.clg.com/blog/author/john-dale) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Therrien-Kelly_1.jpg)[Kelly Therrien](https://insights.alula.clg.com/blog/author/kelly-therrien) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Jones-Kevin_2.jpg)[Kevin Jones](https://insights.alula.clg.com/blog/author/kevin-jones) - ![](https://insights.alula.clg.com/hubfs/KimHuggins.png)[Kim Huggins](https://insights.alula.clg.com/blog/author/kim-huggins) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Riley-Krystyna_3.jpg)[Krystyna Riley](https://insights.alula.clg.com/blog/author/krystyna-riley) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Woolsgrove-Lisa_2.jpg)[Lisa Woolsgrove](https://insights.alula.clg.com/blog/author/lisa-woolsgrove) - ![](https://insights.alula.clg.com/hubfs/blog_2024hsALULA_Jimison-Mindy_2.jpg)[Mindy Jimison](https://insights.alula.clg.com/blog/author/mindy-jimison) - ![](https://insights.alula.clg.com/hubfs/blog_Sophia%202.jpeg)[Sophia Cole](https://insights.alula.clg.com/blog/author/sophia-cole) ### Recent Posts ![ALULA: Uplifting Business Performance, A CLG Company](https://insights.alula.clg.com/hubfs/images/logos/ALULA_LOGO_full_Reversed.svg) ![ALULA:helping for 30 years](https://insights.alula.clg.com/hubfs/ALULA%20Logos/helping-clients.svg) [![](https://alula.clg.com//assets/img/linkedin.svg)](https://www.linkedin.com/company/alula-clg/) [![](https://alula.clg.com/assets/img/facebook.svg)](https://www.facebook.com/ALULA.clg/) ALULA® is a management consultancy specializing in scaling and growing enterprise transformation capability, end-to-end. 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