Behavioral Nudge: How to Make Positive, Actual Behavioral Changes

Aug 23, 2018 8:44:59 AM / by ALULA posted in Behavior

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Behavior change isn’t easy. Changing habits isn’t easy, either. Especially when life happens and derails the best laid plans, a common reason for failed behavioral change.

So, what can you actually do to change behavior?

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How Leaders Develop Next-Generation Leaders: 5 Critical Capabilities (Part 1 of 3)

Feb 22, 2018 8:36:21 AM / by Kim Huggins posted in Leadership, Behavior

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Your company’s long-term strategic advantage relies on strong leadership to align people, execute strategy, clearly define the culture, and engage all employees. But as Baby Boomer leaders rapidly retire, most of their collective leadership experience — often 30 to 40 years’ worth — is out the door.

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How The Science Behind Behavior Helps Pharmaceutical Companies Exceed Sales Targets

Nov 14, 2017 8:00:00 AM / by Danielle Geissler, Ph.D. posted in Pharmaceutical Sales, Behavior

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When we think about achieving lasting behavior change in pharmaceutical sales organizations, we tend to mean change in the behavior of the consumers.

For example, how can we get consumers to develop sustainable habits around taking medication? How do we make interacting with web portals easier and more user-friendly

What many companies have not yet realized is that there is a different group that warrants the same kind of purposeful attention around behavior change – your pharmaceutical sales team.

While some pharma sales organizations are already taking advantage of behavioral levers today, there is still plenty of opportunity for growth in leveraging behavioral science to drive pharmaceutical sales team performance.

Pharma organizations can take a cue from other industries, which have realized the power of the behavioral science for their own sales forces.

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Kick Your Culture of Innovation into High Gear: A Generational Approach

Oct 3, 2017 4:47:24 PM / by Kim Huggins posted in Behavior, Innovation, Leadership, Multigenerational Workforce

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Have you heard about Adobe’s Kickbox? It’s a little red box filled with materials that take employees through a six-step, self-guided innovation process. Employees who have a new idea they want to pursue take a workshop and then proceed through the stages of innovation on their own. Each box contains a credit card with $1000 in seed money.

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“Behavior” Change: Trendy Buzzword or Scientific Solution?

Oct 3, 2017 4:46:35 PM / by Amy Durgin, Ph.D. posted in Behavior

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We’re all too familiar with the shift in buzzwords and industry jargon over time. Words such as “customer-centric” “big data,” and “innovative” are sure to grab our attention today, whereas “paradigm shift,” “synergy,” and “bandwidth” were hot terms in the past.

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How Important Are Generational Differences, Really?

Oct 3, 2017 4:46:11 PM / by Kim Huggins posted in Behavior, Leadership, Multigenerational Workforce

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Companies pay millions each year to researchers and consultants to help them understand employees in various generational cohorts. Yet some observers have begun to ask whether companies are going too far, and whether generational divisions are overblown, if they exist at all (see New York Times article Oh, to Be Young, Millennial, and So Wanted by Marketers)

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