We’re all too familiar with the shift in buzzwords and industry jargon over time. Words such as “customer-centric” “big data,” and “innovative” are sure to grab our attention today, whereas “paradigm shift,” “synergy,” and “bandwidth” were hot terms in the past.
“Behavior” and its derivatives—such as “behavior change” and “behavior-based solution”—could be joining the race for buzzword status. If you’ve been looking for a behavior-based solution for your organization, or even on a personal level, you may already be familiar with the plethora of popular behavior-change books and articles, all of which include models from the various “experts.” More likely, you’re probably familiar with the inherent difficulty involved in actually creating sustainable behavior change.
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