Getting the Most from Your Sales Teams

By Danielle Geissler, Ph.D. posted in Pharmaceutical Sales

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It’s not easy getting the most from your sales teams. Organizations are getting better at developing and supporting sales reps to drive sales results. But they still often struggle with the fact that each project, each team and each sales process is different, and therefore requires a fresh look at how to shape the environment to best support the sales reps.

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Building a Holistic Patient-Centric Culture in Your Organization

By Mindy Jimison posted in Pharmaceutical Sales

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Having a laser focus on patient needs is table stakes in the pharmaceutical and biotechnology sector. Organizations must continually measure and improve their processes for keeping a patient and their community of family and friends informed regarding the patient’s well being. Equally important is giving the patient a voice in their care, including choices about medical options and sharing in decision-making about recovery. 

We at ALULA were recently speaking about patient centricity with a Senior Executive of Patient Advocacy at a major biotechnology company. Here is what we learned.

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Key Elements for Executing a Digital Transformation Strategy

By ALULA posted in Digital Transformation

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Companies are eager and ready to invest in digital transformation strategies, but are they achieving results? The numbers so far indicate that the answer may be a resounding “no.”

Several studies report that up to 80% of transformation efforts fail to achieve their intended goals.  Another study polled senior executives and found that 50% feel their company is not successfully executing digital strategies.  What’s causing this?

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Webinar: The Business Impact of a Multigenerational Workforce

By ALULA posted in Multigenerational Workforce

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Kim Huggins, partner at ALULA and author of "GENerate Performance! Unleashing the Power of a Multigenerational Workforce," recently presented an educational webinar, The Business Impact of a Multigenerational Workforce, at Rutgers University, as part of Rutgers Business School’s Virtual Lunch and Learn Series, which presents some of the hottest topics and trends in business today.

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Insights From Millennials: Why We’re Leaving Jobs and What You Can Do to Retain Us

By ALULA posted in Leadership

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ALULA recently had the opportunity to participate at The POWER of Professional Women conference in Philadelphia, PA. Kim Huggins, a Partner at ALULA, spoke and moderated the panel titled “Mismanaged Millennials: Why employees under 40 are leaving and what leaders can do.”

During the panel, Kim engaged with Millennials in the workforce to find out why they change jobs and what companies can do to retain them. Research shows that 21% of Millennials changed jobs in the past year, and 60% say they are open to new job opportunities.

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HR’s Critical Role in Digital Transformation

By Danielle Geissler, Ph.D. posted in Digital Transformation

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By 2022, worldwide investments in the digital transformation of business practices, products, and services are expected to reach nearly $2 trillion (Source: International Data Corporation (IDC)). However, research by Forrester indicates only 27% of businesses have a coherent digital transformation strategy in place for creating customer value. Furthermore, in a recent survey conducted by Wipro Digital, out of 400 US companies with an articulated digital transformation strategy, 50% of their executives felt their company was not successfully implementing those strategies.

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New Year’s Resolutions Teach a Powerful Lesson About Organizational Change

By Amy Durgin, Ph.D. posted in change management

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New Year’s resolutions: the age-old annual practice most commonly associated with failed attempts to change personal habits. Despite our best intentions at the start of the January, it’s widely known that over 75% of resolutions fail by the second week of February.

Most articles on the topic endlessly rehash “how to really make it stick this time” or “why we should stop making resolutions in the first place.” But we’re overlooking a valuable lesson these failures teach us about organizational change.

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Beyond "How To"

By ALULA posted in change management

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How to love. How to live. How to fix anything. How to lose weight. How to stop worrying. How to train your dog, bird, cat or dragon. How to manage projects. How to manage time. How to set goals. How to influence people. How to negotiate anything with anybody. How to survive the zombie apocalypse.

We live in a "how-to” world. A quick search of “how to” in Amazon.com yields over 800,000 books and videos with the phrase in the title. The popular For Dummies series has over 2,500 titles and the Idiot’s Guide series has nearly as many. And take a look at your local newsstand and you’ll see covers littered with articles telling you the 5 things you must know, the 3 insider secrets that will guarantee success, or the 7 steps to improved performance.

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What is Change Management Anyway?

By ALULA posted in change management

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A marketing exec friend of mine gave me a call the other day to catch up. After swapping stories about families and our current work, he finally asked after years of knowing me, “What exactly is change management anyway?”

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Making Change Fun

By ALULA posted in change management

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The other day I was explaining the results of a change readiness assessment to an executive and shared a piece of news he found disturbing. He believed that everyone wanted the change that he was leading because when he spoke with others in the organization about it, they all told him it was a great idea.

Emperor . . . you have no clothes, I explained.

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