Culture can make or break your digital strategy. At ALULA, we define culture as patterns of behavior that have been either reinforced or discouraged by people, systems, and processes over time. No two cultures are the same, and an organization’s digital culture can be best defined by the people within it.

Leaders planning the return to workplaces for employees who have been required to work from home (WFH) because of the COVID-19 pandemic, are finding they will need multiple working arrangements to keep their businesses thriving.
Whether returning to the office all at once, in staggered shifts, using split schedules, or maintaining WFH for some or all, leaders will need to be flexible and adapt their behaviors and management skills to deal with the fusion of the unique cultures attributed to each of these ways of working. Complicating the situation further are the still-to-be-determined cultural norms for how to behave in a socially distanced work-world.

You athletes will probably laugh at this but humor me – there is a point – and it’s a true story!

When I was in basic training I was not much of a runner.  We were doing our final test - a seven-mile run, and I was struggling at about the 5-mile mark when my instructor came up beside me and said something to me that I have never forgotten.  He said; “I can see that you are getting tired and you have quite a ways to go”  Then he said, “Don’t think about the end; instead just keep putting one foot in front of the other one.” 

When a crisis hits, many companies turn their attention outwards. Understandably, business leaders spend time crafting external messages and planning for ongoing communication to clients, partners, and other external stakeholders. Equally important, business leaders need to craft plans for nurturing and strengthening internal relationships through ongoing communications.